Websites, stories, and useful systems for people building things.
Software engineer and video producer. I help independent professionals and small teams build a web presence that explains their work clearly and earns the next conversation.
Engineering + Production
San Francisco, CA
7+
Projects shipped
3
Active clients
5+
Years building
2
Disciplines
A few examples of how the work comes together.
These are compact case studies by design. Each one shows the context, the decisions behind the work, and the shape of the finished result.
Search architecture
Andacity
Scalable travel platform architecture
Canonical search contracts kept booking behavior stable as inventory and supplier complexity grew.
Content platform
Studio Content Ops
Platform-based campaign operations
Schema-driven publishing replaced one-off launches with governed, reusable campaign infrastructure.
Observational film
Bellagio Fountain
Live-performance filmmaking craft
Adaptive coverage and disciplined pacing turned unpredictable live choreography into a coherent short.
Launch narrative
Founder Launch Film
Message-led interview direction
Interview structure and editorial choices shaped a credible founder narrative without flattening the voice.
Reliability systems
Reliability Console
Operational tooling for incident response
Unified queue telemetry and replay controls turned failure diagnosis into a repeatable workflow instead of tribal knowledge.
Campaign package
Night Market Campaign
One shoot, many coherent outputs
Platform-aware coverage planning created short-form edits with different pacing profiles while preserving one authored visual voice.
I design and build with inclusion in mind — not as a policy, but as a practice. Good work is for everyone. About me.
One practice, two entry points.
Bring the project, the site, or the question.
You can ask for a build, a focused teardown, a production package, or help figuring out which path fits. A short note with your situation is enough to start a useful reply.